Invest in strategy and pipeline before spending on sales and marketing.
Don’t kill your ability to pivot and innovate by making heavy, premature marketing and sales investments. Let PipeFitters help you ask and answer the right questions before you start scaling.
Whether you're an entrepreneur, a CMO, or a VC with a portfolio, let's chat about how PipeFitters can help you. Email us at [email protected] or use the form below.
Restaurants helmed by great chefs regularly fail because profitability depends on more than great food. Success is also massively affected by location, staffing, operations, management, pricing, competition, and marketing. Tech startups are similar; a great product is insufficient. Failure in one or more areas can discount greatness in others so the net result remains a TechCrunch obituary.
We don’t start with assumptions or answers, and we know the right questions to ask. As we answer them, we fill in the knowledge gap and make you the best you can be. We test hypotheses over and over again, spending as little time as possible to get the most in-depth intel. We let the data show what’s truth because it’s hard to argue with numbers.
In three to six months, we’ll optimize a turnkey business development framework. And then we get out, handing the keys to your permanent CMO, product marketer, and/or sales team. We teach you how to fish, then part as friends.
How do we work?
Working on a 3-6 month time horizon, we:
What does your particular market look like? What's your unique market fit?
What do your customers look like? What are they interested in? What problems do the need solved?
Which marketing channels work best for your business? What pathways drive the highest ROI?
We use intel from low-cost marketing experiments to organize the most effective pipeline possible.
We organize content around messages we know resonate at key pipeline stages.
We develop the processes and resources that feed your pipeline with a steady stream of customer prospects.
We help you track key metrics and give quantitative shape to ambiguous terms like "awareness," "engagement," and "interest." Demonstrate ROI and benchmark with precision. Be the boardroom hero.
Who do we work with?
We help early-stage ventures build the marketing frameworks they need to thrive. Spend your capital wisely by investing in strategy and pipeline assets first. Then, when you activate your marketing and sales team, you'll go farther faster.
Are you struggling to demonstrate the impact of your efforts? In addition to making sure your pipeline is holistically healthy, we help you build benchmarking and ROI reports that can turn you into a boardroom hero.
After an early-stage round, we help your portfolio companies spend capital wisely. Instead of hiring expensive marketing and sales teams first, we create the infrastructure those teams will need to scale.
We develop your marketing and sales strategy. This includes core messaging, content, and funnel modeling.
Effective positioning, messaging, and content strategy
Audience profile and persona(e) models
Lead database development
Prelimiary buyer's journey mapping(s)
With v.0.1 of our strategy in hand, let's test demand generation. We iterate quickly, learn, and fine-tune the overall system.
Concrete, road-tested strategy. Your venture now has a specific direction in which to focus its sales and marketing investments. Get to hockey-stick revenue growth faster with less trial-and-error and expense.
With a focused pipeline in place, let's scale our efforts; generate, nurture, and convert customer prospects; and prepare to hand the system over to your team.
Your turnkey business development pipeline is now ready for your CMO, product marketers, and sales team. Our work here is done.
Accounts, Fulfilment & Market Insights
Mitch manages accounts, ensures successful fulfilment, and builds top-level, fit- and persona-oriented market insights.
Operations, Data & Analysis
Quimby builds pipeline models and front-end assets, tracks attribution, monitors ROI, and analyzes data for opportunities and improvements.
Content, Creative & Brand Strategy
Nigel has extensive experience with go-to-market strategies, lead generation, and creating traction for brands of all sizes.